About

Formerly a portion of Atkins Farms’ orchard land in Belchertown, Phoenix Fruit Farm is a newly-founded orchard business as of 2017. The farm has a long history in the community, and has been in orchard production since 1963, when it was purchased by Howard Atkins.

Elly Vaughan, the owner/operator, has an extensive background in organic vegetable farming and is committed to bringing those same principles of responsible land stewardship and environmental awareness to orcharding. After managing the farm under Atkins for a couple of years, Elly took over ownership of the property, with the intention of building on the Atkins legacy of high-quality, local fruit, while bringing new ideas to the farm. Through Integrated Pest Management practices, and encouraging a diverse ecology in the orchard, Elly has significantly reduced the farm’s use of pesticides, and is continuously finding new techniques to improve practices on the farm.

Phoenix Fruit Farm has a vision: over time, the farm will boast a plethora of fruit offerings, constantly striving towards ecological balance. By creating a diverse landscape, with habitats that encourage beneficial insects and a vibrant microbial life in the soil, we will take pest management to the next level, and continue to move away from chemical management.